Sports City Advertising Company, a subsidiary of Aspire Zone Foundation, and Qatar Social Work Foundation have signed a Memorandum of Understanding (MoU) aimed at strengthening cooperation in the field of social work and supporting community initiatives, awareness programs, and social campaigns that serve various segments of society across the State of Qatar.
The MoU was signed by Mr. Ali Abdullah Al-Mutawaa, CEO of Sports City Advertising Company and Chief Executive Officer of Business Development and Projects at Aspire Zone Foundation, and Mr. Rashid Mohammed Al Hamda Al Nuaimi, CEO of Qatar Social Work Foundation. The signing ceremony was attended by Mr. Khalid Mohammed Al Kuwari, Deputy Executive Office of the Qatar Foundation for Social Work, and Ms. Hanan Atwan Al Shammari, Executive Director of Strategic Partnerships at Aspire Zone Foundation.
The agreement establishes a strategic framework for collaboration between the two organizations, leveraging the media and advertising platforms of Sports City Advertising Company to support awareness messages and community initiatives with a positive social impact, contributing to greater public awareness and reinforcing the values of social responsibility.
The MoU also aims to utilize the company’s media and advertising assets to support the programs and campaigns implemented by Qatar Social Work Foundation, expanding their reach and enhancing their community impact in alignment with national efforts to build a more informed, cohesive, and socially engaged society.
Commenting on the signing, Mr. Rashid Mohammed Al Hamda Al Nuaimi, CEO of Qatar Social Work Foundation, said:
"This MoU represents an important step towards expanding the reach of the Foundation’s awareness and community initiatives through the effective use of Sports City Advertising Company’s distinguished media and advertising platforms. We look forward to developing joint programs and campaigns that promote social awareness, strengthen the values of solidarity and social responsibility, and serve various segments of society across the State of Qatar."
For his part, Mr. Ali Abdullah Al-Mutawaa, CEO of Sports City Advertising Company and Chief Executive Officer of Business Development and Projects at Aspire Zone Foundation, said:
"We are proud of this partnership with Qatar Social Work Foundation, which reflects our commitment to leveraging our media and advertising platforms to support initiatives that create meaningful social impact. We firmly believe that media and advertising play a vital role in raising public awareness and delivering impactful messages to diverse audiences, thereby contributing to sustainable social development and creating lasting positive impact."
This partnership reflects the commitment of both organizations to joining efforts and developing impactful initiatives that serve the community while reinforcing the importance of effective institutional collaboration. It also highlights the role of media and advertising as powerful platforms for promoting awareness and encouraging positive community engagement in support of Qatar’s social development goals.